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The importance of printed advertising in marketing

By GO D-Signs & Print | March 16th, 2023

Printed advertising, as a popular communication medium, continues to be highly relevant in achieving the commercial objectives of businesses. Although digital advertising has gained a lot of ground for its reach, there are still many reasons why printed advertising remains an important ally in marketing and sales campaigns. Here are some of the reasons:

Visibility and reach:

Printed advertising can be placed in a variety of places, such as ads in magazines, newspapers, billboards, posters, and brochures, or on car wraps like the ones we create, allowing companies to reach a wide and diverse audience. In addition, printed advertising can also have a longer lifespan than digital advertising, meaning it can be seen and read for a longer period of time.

Credibility and trust:

For some entrepreneurs, printed advertising may be more reliable because they have physical proof of its delivery.

Personalization and focus:

Printed advertising can be personalized to meet the needs and preferences of a specific audience. For example, at Go D-Signs & Print, we take care of advising you on how to reach your potential audience by customizing your message. Likewise, we show you where to place your ads and in which publications they will appear to reach your target audience more effectively.

Targeting:

Printed advertising can also be targeted to a specific audience, based on geographic location, age, gender, interests, and other factors.

Printed and digital advertising are two different ways to promote a product, service, or brand, but they have the same goal: to sell.

Printed advertising is an essential tool for your events

Are you ready for the high season of events?

At Go D-Signs & Print, we will advise you on everything you need to consider to make your participation in events memorable and highly memorable for attendees.

Logo tablecloth:

Your brand will stand out even more when the table of your commercial stand has the company’s branding.

Banner stand:

It is a simple way to promote your services and attract new customers with your information.

Flyers or business cards:

Every person who approaches your stand is a potential customer, so you must provide them with your contact information and thus do remarketing after the event.

Tent or canopy identified with your brand:

The best option for outdoor events. Less is more! That’s why it’s important for the designs of these items to be simple, easy to remember, and to become an incentive to attract new customers and boost your sales.

Merchandising is all those elements that you deliver and that are very useful for your potential customers, because it will lead them to have greater recollection of your brand when they need your services. Pens, flashlights, T-shirts, mugs, glasses, among other elements, are very effective for people to take your company home.

Plan ahead so that you attend events like a professional and succeed in 2023 and beyond.

In summary, both printed and digital advertising are necessary for differentiating marketing campaigns. If you need advice to make a successful marketing mix, click here and start making your projects a reality.

Are you ready for the high season of events?

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