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Today we’ll tell you about the curiosities and benefits of custom t-shirts. This garment, now popular worldwide, has the function of delivering messages from promotional to cultural, and also helps identify a group, a movement, or define a personality. There’s a big difference between an Iron Maiden shirt and one that represents a youth group at a church.

Origin of the T-shirt

Some sources say that during the times of the pyramids in Egypt, builders used a type of garment similar to today’s t-shirt that identified them. Likewise, in the Middle Ages, sailors were allowed to wear this garment when they were at sea; it was white and black striped, just as shown in Walt Disney’s drawings.

Rebels with causes

The use of t-shirts in modern life began as a countercultural movement. Workers wore them under their uniforms and started wearing them on their weekends. Actors like Marlon Brando or James Dean wore them all the time because they were more fitted and made them look more virile. It wasn’t until the late 60s that women dared to start wearing them.

 Custom t-shirts are here to stay

In the 60s, technological advances in silk screening made it easier, faster, and cheaper to print designs on t-shirts. Later in the 70s, consumers began to have access to custom t-shirts according to their tastes. Both companies and music bands and record labels realized the great potential of t-shirts for marketing.

 Types of printing

A durable garment whose message remains over time must be cared for and washed according to the specifications of the producing company. Consider these types of printing to choose the most appropriate one for your needs:

 Screen printing: This technique is the most popular for printing custom t-shirts. It involves printing ink through a silk mesh stretched on a frame, using a stencil to create the design. It is ideal for large, high-quality productions but not suitable for designs with many shadows or fine details.

Heat transfer: The design is printed on a special paper that will transfer to the t-shirt through heat and pressure. It is a versatile technique that allows for printing complex, high-quality designs in small quantities, but it can be more expensive than screen printing for large productions.

Direct digital printing: In this case, the ink is printed directly onto the t-shirt using an inkjet printer. It is a technique that allows printing designs with a large amount of detail and shadows and is ideal for small productions.

Cut vinyl: The design is cut into vinyl and then applied to the t-shirt through heat and pressure. It is suitable for small productions or for designs with few inks and without gradients. The result is a t-shirt with a smooth and durable look.

Benefits  of custom t-shirts in a company’s marketing strategy 

• Brand promotion: Custom t-shirts can carry the company’s logo or name, which helps increase brand recognition and visibility.
• Differentiation: They can be uniquely designed, helping the company stand out and differentiate from competitors.
• Customer loyalty: Giving custom t-shirts to customers can make them feel valued and appreciated, which can increase their loyalty to the company.
• Uniformity: Custom t-shirts can be used as uniforms for the company’s staff, helping to create a consistent image.
• Cost-effective: Custom t-shirts can be a very cost-effective advertising option compared to other advertising media such as television or radio.

At Go D-Signs & Print, we offer:

✅ Custom designs

✅ Variety of options

 ✅ In ink or embroidery

 ✅ Competitive prices

 ✅ Guaranteed work

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